Last summer, a new importer encountered a 2 million yuan Belgian wheat beer detention incident at Qingdao Port—they didnt know wheat beer requires separate malt sugar content declaration. This case tells us:Imported beer is never just about product selection.
Clearance Code 1: The Four-Step Qualification Review
The 2019 revisedimport and exportFood Safety Management Regulations clearly stipulate:
Importers must hold Food Distribution License
Overseas manufacturers must complete GACC registration
Craft breweries need additional traditional process certification
Certificate of origin must specify yeast strain
Chinese label pre-approval requires 30-day advance submission
Last year when handling clearance for 12,000 cases of German dark beer, we discovered:
Alcohol content testing error must be controlled within ±0.5%vol
Wooden pallets must carry IPPC fumigation mark
Can packaging must declare inner wall coating composition
Passcode 4: Localization Strategy Lab
Success case of a US craft beer brand through our services:
Adjusted malt concentration by 3% to suit Chinese tastes
Adopted biodegradable shrink film packaging
Established northern warehouse for winter logistics
Passcode 5: Professional Agent Selection Techniques
When choosing partners, please confirm:
Whether they possess specialized alcohol clearance qualifications
Whether they can provide full-process temperature-controlled tracking
Whether they have established emergency response mechanisms
Such as contingency plans for the 2023 shipping company strike incident
Remember what a client said last year: A good beer agent is like yeast, naturally fermenting profits throughout the trade process. Master these five passcodes, and you too can brew your own commercial success in the blue ocean of craft beer.